SpruikrFor electricians
Electricians: are customers finding you when they ask AI?
Electrical work is a licence-and-trust purchase. People check who comes up, then check what others said about them.
Get your free checkThe questions your customers are asking
“Who is a licensed electrician near me?”
“How much to upgrade a switchboard?”
“Can an electrician install an EV charger at home?”
Jobs we write your pages around: switchboard upgrades, power points, safety switches, LED lighting, ceiling fans and EV charger installs.
Examples of what people ask, not results for your business.
The word customers search for is "licensed"
Electrical wiring work requires a NSW licence at any value, and unlike most trades the word "licensed" is part of how customers phrase the search. They type it, and they say it to an assistant. Pages that state a licence number plainly match the question being asked; pages that say "fully qualified professionals" answer a question nobody asked. The register also discloses conditions, penalty notices and prosecutions, so a clean record is a public asset worth pointing at rather than leaving a customer to find on their own.
Check an electrical licence on the NSW Verify register
Source: Checking your contractor or tradesperson is qualified, NSW Government. Checked 2026-09-27. We link the issuing body, not a directory, so you can verify this yourself rather than take our word for it. This is general information about licensing as it stood on the checked date, not legal advice, and the issuing body is the authority on your obligations.
A new question arrived and most sparkies are not answering it
Home EV charger installation is a genuinely new search category and it behaves unlike the rest of electrical work. The customer has just committed to a car, has a deadline, does not know what a load assessment is, and is asking an assistant rather than a mate because no mate has done it either. Switchboard capacity, single versus three phase, whether the meter box has room, whether strata must approve. Every one has a real answer, and the electricians publishing those answers are the ones getting named. Most still run a page that says "no job too small".
What AI assistants currently get wrong about electricians
Assistants are cautious about electrical work and often refuse to name anyone, defaulting to "use a licensed electrician and check their licence". That caution is the opening. A stated licence number, a stated service area and pages that answer the technical question properly give the assistant something safe to name, which is the only way past the hedge.
What reviews actually measure in this trade
Electrical reviews rarely discuss the work, because the customer cannot assess it. They discuss punctuality, explanation and cleanliness. Your reviews are evidence about your conduct, not your wiring, and should be answered on those terms.
What we'd actually do for you
Get Found · from $590/month
We write the pages and profile content that answer exactly those questions, so the tools have something accurate about your electrician business to quote.
- Google Business Profile posts, written and published for you
- Four to eight FAQ and service pages an AI assistant can quote
- Schema markup so machines read your details correctly
- Listing and citation fixes across the directories that matter
- A monthly report showing whether AI assistants actually name you
Review Care · from $149/month
Your reviews are the other half of the answer. We watch them and reply fast, in your voice.
- Google review monitoring, every day
- A drafted reply within 24 hours, good reviews and bad
- You approve with a tap, or opt in to auto-posting
- A monthly sentiment report in plain English
- Templates to ask happy customers for a review
Monthly, paid up front, no lock-in. Take one or both. Full pricing.
No one controls what Google or an AI assistant says, so we do not guarantee rankings or that any tool will name you. What we do is make sure there is something accurate, current and quotable about your business for them to find.
Electricians by area
South-West Sydney
Open now · Camden, Campbelltown and Liverpool and more
Inner West Sydney
Open now · Marrickville, Newtown and Leichhardt and more
Northern Beaches
Open now · Manly, Dee Why and Brookvale and more
Western Sydney
Open now · Parramatta, Blacktown and Penrith and more
North-East Melbourne
Coming soon · Preston, Heidelberg and Ivanhoe and more
Brisbane Southside
Coming soon · Mount Gravatt, Sunnybank and Carindale and more
Answers we've written
Sourced and dated. This is the standard of page we write for clients.
- How do I check whether a tradesperson is licensed in NSW? · reviewed 2026-09-27
Your free AI visibility check
We check how you show up in Google and in ChatGPT, Perplexity and Gemini answers, and send you a one-page report with five fixes. No cost, no obligation, no sales call unless you ask for one.